Projecting budget
spending
You
may feel strange the first few times you work on
your budget. You may feel as if you could make up
anything. It's in the future. Anything's possible,
right?
Not
exactly. The more thoroughly you have examined your
historical performance, the more accuracy you will
have in projecting the future. For example, if you have
been in business for four years and your company is
still growing, most likely your revenues will be no
lower than last year's total. Now you have a floor
for your projection. If your revenues appear to
increase by a sedate 5 percent per year, chances are, barring any major changes to your
operations, they will increase by 5 percent next
year. Simply multiple last year's revenues by
1.05, and you will have your projected revenues.
On
the expense side, you should now have a good
handle on which expenses stay the same and which
ones increase with changes in revenues (or other
costs). Once you have projected the revenue, you
can project the same percentage increase in
those costs (if they move in tandem).
Fill in the rest
of the expense items. Once you have completed
the preliminary budget, check it one more time
against the last 12 months. Does it still look
reasonable? If not, rework it until you're
comfortable that it makes sense.
Changes to the Company's Operations
Now
that you are comfortable that the budget for the
next 12 months makes sense in comparison with
the last 12, you need to review your management
operating plan. It maps out the
changes you want to make: change in premises,
increase in sales efforts, more radio ads, etc.
Your management operating plan also projects the
financial impact these changes will likely have
on your business.
The
next step is to review the preliminary budget
and adjust it for the changes that you know will
happen in the next 12 months (called
fine tuning). Are you renting new warehouse space
next July? Make sure the budget reflects the
extra lease payments. Are you hiring a new
salesperson? Make sure both the salary and the
projected increase in revenue are in the budget.
By
now, you will have your road map for the next
year. The budget will become part of your
cash-flow projections, but when compared to your
actual performance, can provide you with a
wealth of information.